This branding was created for Drop, a place in Ohrid known for great coffee and high-quality food. The owner wanted a fresh new identity — something modern, clean, urban, and recognizable.
For the logo design, I used custom-made bold lowercase letters to give the brand a street-style feel and a more authentic personality. The goal was to create something friendly, modern, and full of character.
The drop shape is built into the letters “d” and “p”. This connects directly to the name “Drop” and brings to mind a perfect espresso, fresh juice, or fresh ingredients.
The overall shape of the logo also resembles a four-leaf clover, adding a feeling of nature, freshness, positivity, and good energy.
Along with the logo, custom patterns, symbols, packaging, and other visual elements were created to give Drop a strong and consistent identity. The design works across everything — from coffee cups and food packaging to stickers, menus, and signage.
